Swiss precision, applied to your smile.

A Swiss made applicator that reads your enamel shade, and a UAE approved gel. Your whitening plan is calibrated to what the applicator finds. Developed in Switzerland with specialists in aesthetic dentistry. Arriving exclusively in the UAE.

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Precision is the difference

Most whitening treats every mouth the same way. Ours begins by measuring yours.

A Swiss made applicator, developed with specialists in aesthetic dentistry, paired with a 6% gel approved for sale in the UAE.

Team 1

THE BRIGHT LAB

Swiss made. Calibrated to you.

We build one thing, and we build it precisely. A Swiss made applicator and companion app, developed in Switzerland with specialists in aesthetic dentistry, calibrated to the enamel of the person using it.

The app reads your shade before the first session and measures it again after every one. Your treatment adjusts to what it finds. Nothing is estimated, and nothing is generic.

The Bright Lab App

Four things it does that ordinary whitening kits cannot

The device does the whitening. The app is what makes it precise.

Personalized Whitening Plan

Shade measurement, not guesswork

Before your first session the app reads your enamel shade and sets a treatment length from the result. Two people rarely receive the same plan.

Progress Tracking

Colour monitored after every session

Each session is measured against the last, so you see the actual change rather than a feeling about it.

Smart Reminders

A protocol, not a routine

Session timing, spacing and gel quantity are set by the app and adjusted as your shade moves. Sensitivity is managed by design.

24/7 Support

Specialist support from your profile

Questions on treatment, device or order go straight to our team from inside the app.

What makes it different

Three claims, each one you can check.

Swiss made

The applicator is made in Switzerland, to Swiss engineering standards. Not Swiss inspired, not Swiss designed and built elsewhere. Made there.

Clinically guided

Formulated with a specialist in aesthetic dentistry. The 6% gel is registered and approved for sale in the UAE.

Exclusive to the UAE

The Bright Lab launches in the UAE first and is available here before anywhere else in the region.

The people behind it

The Bright Lab was built in Switzerland by three people with three different reasons to care about getting it right. An engineer, an operator and a dentist.

The Bright Lab founders

Dr. Nacer Benbachir

Esthetic Dentistry Specialist

Simon Meillet

Chief Executive Officer

Antonio Vetrò

Chief Technology Officer

Scientific advisor

Prof. Dr. Ivo Krejci

Prof. Dr. Ivo Krejci

Scientific advisor

Professor emeritus at the University of Geneva, where he held the chair of Cariology and Endodontology from 1998 to 2022. Fellow of the Academy of Dental Materials, author of more than 350 articles and book chapters on restorative dentistry, and founder of the university's Master of Advanced Studies in Microinvasive Esthetic Dentistry.

He advises The Bright Lab on protocol design and on the standard our claims are held to. More about The Bright Lab

Begin with a precise reading of your smile.

The Bright Lab launches in the UAE soon. Join the list for first access.

Request launch access